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Hair Colour is the New Make-Up

Ask your L’Oréal Professionnel colourist to customise each colour for truly personalised results

Hair Colour is the New Make-Up!

Hair Color is the New Make Up

Hair colour trends come and go,
as quick as a selfie, and never the same.

Today’s hair colourists are like make-up artists,
they have access to professional techniques and tools.

Hair colour is no longer an obligation,
it is a desired experience.

We no longer go to a salon just to cover white hair
but to brighten our hair, to make it look more beautiful.

#StyleMyHair

Discover INOA IT-LOOKS 2017

Hair Color is the new make up
Hair Color is the new make up
Hair Color is the new make up
Hair Color is the new make up

INOA launches it’s first ever IT-LOOKS in partnership with the famous French designer, Vanessa Bruno, joined by two of our top colourists

Hair Color is the new make up
  • .10.01 Lightest Ash Blonde

  • .10(1/2).22 Lightest Iridescent Blonde

  • .9.31 Very Light Golden Ash Blonde

  • .8.34 Light Golden Copper Blonde

  • .7.44 Vivid Copper Blonde

  • .7.43 Copper Golden Blonde

Dare to change your hair,dare to try new colours

Hair Colour is the New Make-up

Hair colour allows us to express our personality and lets us create our own individual looks thanks to the launch of new on trend hair colours. 
Ask your L’Oréal Professionnel colourist to customise each colour for truly personalised results.

Hair Colour is the New Make-up
Hair Colour is the New Make-up
More about hair colour
Hair Color is the New Make Up
Hair Color is the New Make Up
Hair Color is the New Make Up

#StyleMyHair

Update Your Look with #Selfiecolour

We collaborated with five local Instagram influencers: @xeniaoverdose @veronicaferraro @mariapombo @ludivineoff @vivianhoorn, to create five tailour-made DIA looks inspired by the hottest makeup techniques: no matter who you are, DIA has what you need! #sefliecolour

Discover Dia