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IT-LOOKS 2017

INOA by Vanessa Bruno

1st ever artistic collaboration

INOAby Vanessa Bruno

Vanessa Bruno, a famous French designer, shared her vision for IT Looks and selected 12 most of INOA's fashion and subtle shades.

It Looks 2017

Hailey Baldwin

@haileybaldwin

Hailey Baldwin is our new worldwide IT Girl, joined by Emmy Rappe. As a true beauty addict, Hailey likes to play with her look, especially her hair which she wears as a fashion accessory.

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" It’s amazing how just a new hair colour can change everything", she said. "I feel as though it even affects my mood. With the INOA by Vanessa Bruno professional hair colour I feel like another Hailey! "

It Looks 2017

Vanessa Bruno

@vanessabrunoparis

Vanessa Bruno, well-known french Fashion Designer, shared her vision for the INOA 2017 shade palette. Her obsession: no more fake looking hair. Make every hair colour so natural that each client’s beauty will seamlessly be enhanced.

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"As a fashion designer, my purpose is to accompany women in each moment of their life, to make them feel comfortable but at the same time desirable…", she explained.
"L’Oréal Professionnel is doing exactly the same with hair, being there during each key moment of woman’s life."

The making-of INOA by Vanessa Bruno

#StyleMyHair

Discover Behind the Scenes

Discover the backstage
Discover the backstage
Discover the backstage
Discover the backstage

Discover the backstage

#GLAMTEAM

Discover Nude Beige

It Looks 2017

NUDE BEIGE

IT-LOOKS 2017

Strongly inspired by the nude make-up trend, this natural result is obtained thanks to a blend between warm and cool beige shades for a subtle light balayage.

From brunette to blonde, the nude beige is sophisticated but so easy to wear.

  • .10(1/2).22 Lightest Iridescent Blonde

  • .10.01 Lightest Ash Blonde

  • .9.31 Very Light Golden Ash Blonde

  • .9.13 Very Light Ash Golden Blonde

  • .8.1 Light Ash Blonde

  • .7.31 Golden Ash Blonde

#GLAMTEAM

Meet Jeremy & Pierrick

It Looks 2017
It Looks 2017

Jeremy Blanc & Pierrick Beringer

France
@jeremyetpierrick

  • Members of the Creative French « Haute Coiffure » team
  • In collaboration with L'Oréal Professionnel since 2006
  • Lovers of hair artistry and creation collections

Their Accolades:

  • HCT 2016 
  • Estetica Mag 
  • Color Trophy 
  • Tribute Mag

#GLAMTEAM

Discover Copper Foilyage

It Looks 2017

COPPER FOILAGE

IT-LOOKS 2017

The hair colour technique everyone needs to know about is playing on the layering make-up trend. Foilyage amplifies your colour with different lightening levels, for a glamourous, luminous colour.

The technique’s secret ? The power of highlighting, giving your colour natural depth and light catching reflects.

  • .8.34 Light Golden Copper Blonde

  • .7.44 Vivid Copper Blonde

  • .7.43 Copper Golden Blonde

  • .6.40 Deep Copper Dark Blonde

  • .6.34 Dark Golden Copper Blonde

  • .5.4 Light Copper Brown

#GLAMTEAM

Meet Matthew Collins

It Looks 2017
It Looks 2017

Matthew Collins

Canada
@matthewstylist

  • Worked at the Paris and Toronto Fashion Weeks
  • Hair color tips featured in many fashion & publications
  • Official hair expert on CTV's Flagship show « The social »

His Clients:

  • Gigi Hadid
  • Julia Roitfeld
  • Sarah Gadon
  • Charlotte Tilbury

#StyleMyHair

IT Looks Collection 2017

Spring/Summer collection 2017
Spring/Summer collection 2017
Spring/Summer collection 2017
Spring/Summer collection 2017

L’Oréal Professionnel has spotted the hottest cut, colour and styling trends.

Spring/Summer collection 2017

Discover Blonde IT Looks

It Looks 2017

CURL BOWL

It Looks 2017

MODERN WAVES

It Looks 2017

FRONT BRAID

Discover Brunette IT Looks

It Looks 2017

SLEEK SHAGGY

It Looks 2017

BRAIDED BUN

It Looks 2017

MESSY SHAG

GetThe Look

Discover Copper IT Looks

It Looks 2017

MOHAWK BRAID

It Looks 2017

SOPHISTICATED PONYTAIL

It Looks 2017

VENUS WAVES

GetThe Look