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TRUE REPAIR IS ONE THAT LASTS.

Discover PRO FIBER

Get a diagnosis for Pro Fiber at your nearest hairdresser

Fixed? True repair is "one that lasts "

Behind the scenes withHailey Baldwin

ProFiber

As a global rising star, Hailey Baldwin is constantly dealing with new hairstyles and haircuts. Backstage, she shares with us what her hair really needs: repair. Not just any repair, but the kind that lasts. That explains why she was instantly convinced by Pro Fiber...

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ProFiber
More about Hailey
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#StyleMyHair

The secret for long-lasting repair? Pro Fiber Re-Charge

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ProFiber
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#GLAMTEAM

@Xeniaoverdose meets Giulio to Try Pro Fiber for you

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ProFiber

Xenia van der Woodsen

Lifestyle & fashion blogger
@xeniaoverdose

Giulio Panciera 
fashion hairdresser
@giuliopanciera 


Pro Fiber offered a range perfectly adapted to her level of hair-damage. It’s safe to say her and I had a blast trying it out, and were 100% convinced with the results. Xenia’s hair looked absolutely flawless!

15 years ofResearch

ProFiber

Patricia Pineau
L’Oréal’s Scientific Communications Director


It’s the best formula ever achieved in the field of damaged hair. 


After 15 years of intense research and 15 patents pending, L’Oréal’s Research laboratories have developed the most sophisticated haircare technology to date: the APTYL 100 molecular complex. By combining Aminosilane with a unique cationic polymer, L’Oréal Research has, for the first time, paved the way to a new generation of long-lasting* haircare. L’Oréal Research has performed numerous tests to demonstrate both the efficacy and durability of APTYL 100.

#GLAMTEAM

For 4 different states of damage

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ProFiber


Inspired by L’Oréal Research’s understanding of damaged hair, L’Oréal Professionnel has identified 4 states of damaged hair: 


  • State 1, only the cuticle is affected.
  • State 2, the cuticle and cortex are both affected.
  • State 3 : the cuticle and cortex are very damaged.
  • State 4 : the cortex becomes porous and the fiber is thinned by damage.

4 specific ranges for a targeted response: 

RECTIFY – level 1 
RESTORE – level 2 
RECONSTRUCT – level 3 
RE-CREATE – level 4