New

Serie Expert

Reengineered to be more professional, more sustainable & deliver high quality performance.

High Quality Performance

Serie Expert - by professionals for professionals

L’Oréal Professionnel proudly presents Serie Expert, designed by our expert scientists and hair artists working hand in hand to select the best technologies that provide the best technical performance in every hair care product, from shampoo and conditioner to hair masks and treatment.

[Blondifier]

For blonde hair including highlights.

[Vitamino Color]

For colour treated, radiant hair.

[Pro longer]

For longer, thicker, stronger hair.

[Liss Unlimited]

For disciplined hair.

[Absolut Repair]

For instantly resurfaced & repaired hair.

More innovative

Serie Expert - a pioneer of hair technology

The Serie Expert range has been meticulously curated after rigorous testing, leaving only the best of the best. L’Oréal Professionnel has developed a streamlined range to deliver salon quality results every service. Exclusive to salons near you, the innovative Serie Expert ranges are protected by 43 patents.

Discover the new serie expert

Better results

Discover the bestsellers
of Serie Expert

More professional

Serie Expert - a new and improved design

Serie Expert's new bottles feature
a pared down, sleek, and professional design.

More sustainable

Serie Expert - sustainable and eco-friendly

The Serie Expert ranges' new bottles are composed of up to 100% recycled plastic to reduce use of virgin plastic as per our sustainability commitment to our planet. Our main production factory in Europe is carbon neutral and we utilise an industrial water recycling loop to minimise systemic waste.

More sustainable