Reengineered to be more professional, more sustainable & deliver high quality performance.
High Quality Performance
Serie Expert - by professionals for professionals
L’Oréal Professionnel proudly presents Serie Expert, designed by our expert scientists and hair artists working hand in hand to select the best technologies that provide the best technical performance in every hair care product, from shampoo and conditioner to hair masks and treatment.
Serie Expert - a pioneer of hair technology
The Serie Expert range has been meticulously curated after rigorous testing, leaving only the best of the best. L’Oréal Professionnel has developed a streamlined range to deliver salon quality results every service. Exclusive to salons near you, the innovative Serie Expert ranges are protected by 43 patents.
Discover the bestsellers
of Serie Expert
Serie Expert - a new and improved design
Serie Expert's new bottles feature
a pared down, sleek, and professional design.
Serie Expert - sustainable and eco-friendly
The Serie Expert ranges' new bottles are composed of up to 100% recycled plastic to reduce use of virgin plastic as per our sustainability commitment to our planet. Our main production factory in Europe is carbon neutral and we utilise an industrial water recycling loop to minimise systemic waste.
Discover our innovative breakthrough Serie Expert Metal Detox
Ensure accurate results for your next colour, balayage, or lightening service.
Contains patented technology with Glicoamine to neutralize metal inside the fiber & detoxify hair.
87% less breakage risk.
100% reliable color results.
Compatible with all of L’Oréal Professionnel colouring and lightening products.
Discover the innovative
Serie Expert Metal Detox
Neutralises metal before colouring, balayage and lightening services.
Anti-metal cleansing cream
Detoxifies the hair after salon services.
Maintains your hair's ability to resist buildup of metal particles in the hair fibre.
Softens and nourishes while preventing new metal particles from depositing in the hair fibre.