PRO LONGER | 300 ml
An exclusive combination of FILLER-A100 and Amino Acid to renew lengths and fill-in ends. The FILLER-A100, a patented technology owned by L'Oréal Professionnel only, penetrates the fiber core to thicken ends, and resurfaces. The Amino Acid brings strength to the fiber. For longer, thicker, better hair.
L'Oréal Professionnel's Pro Longer shampoo helps to thicken long hair whilst making it visibly healthier and stronger looking. When used with the Pro Longer conditioner for long hair, there is a 44% hair breakage reduction and split ends are reduced visibly by 20%*. The unique Filler A-100 technology works by penetrating the fibre core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.
At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits. 100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.
The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.
*Instrumental test using Shampoo and Conditioner
at home 3 mins
SHAMPOO TWICE: FIRST TO CLEANSE, SECOND TO TREAT / RINSE OUT.
at home 1min
WARM UP A SMALL AMOUNT IN HAND PALMS / APPLY ON TOWEL-DRIED LENGTHS AND ENDS / BLOW-DRY OR STYLE AS USAL.
at home 5min
ONCE A WEEK, REPLACE YOUR CONDITIONER / MASQUE WITH THE SINGLE DOSE CONCENTRATE. APPLY THE SINGLE DOSE CONCENTRATE ON TOWEL-DRIED ENDS / TWIST ENDS FOR BETTER PENETRATION / LEAVE IN FOR 5 MIN / RINSE OUT.