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Hair Styling Products for Professionals

L'Oréal Professionnel's hair styling products bring runway trends to your salon. Our range of specialised products for hair styling can help you achieve any look.

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Professional Hair Styling Products for Hair Artists


L'Oréal Professionnel combines technological supremacy with an artistic edge in every hair styling product to give you endless possibilities. Decades of field testing on runways and in salons have refined each product to provide long lasting, all-day hold or the perfect textured look so you can be assured that you're giving your clients high quality results.


A Hair Styling Product for Every Look


L'Oréal Professionnel's professional hair styling products are formulated with innovative ingredients and designed to provide strong hold, control frizz, add shine to hair, boost volume, texturise, and more. Whether you're looking for defined and bouncy curls with Tecni.ART Bouncy & Tender, a healthy and shiny curl perm with Dulcia Tonica, or naturally messy and soft waves with Tecni.ART Beach Waves Salt Spray, find the ideal match for your desired look.


With reliable and consistent results, make L'Oréal Professionnel's products for hair styling your secret to artistic hair creations today. Chat to a salon artist near you to discuss how to achieve your next look.


Hair Styling Product FAQs


What hair styling product should I use?


At L'Oréal Professionnel, we know every desired look and hair type is unique, so we've created a wide range of professional hair styling products so that you'll always have the ideal match for your hair goals. For some inspiration based on hair styling needs, explore products for adding volume, frizz-control, texture, curl and wave definition, and strong hold.


How to use hair styling products


Each of our professional hair styling products includes instructions on the packaging to ensure that you're getting the most out of your chosen product. This will usually include useful information such as whether to apply to damp or dry hair, whether to blow dry or dry naturally, and much more! In general, our range of hair styling products for professionals will benefit from being used on clean hair for the perfect blank canvas. If you're ever in need of guidance, have a chat to a L'Oréal Professionnel hair artist near you to make sure you're using the right products for your hair goals.


Do styling products damage hair?


On some occasions, frequent use of hair styling products can leave hair feeling dry, crunchy, flat, dull, and just generally not its usual healthy self. While it may seem like hair styling products are the obvious culprit if you've been using them recently, there are actually many factors contributing to why hair is in suboptimal condition. This includes applying an excessive amount of product, frequently putting hair under tension for sleek, pulled-back looks (which can lead to hair breakage and loss), using heat styling tools, and not completely removing product buildup during washing.


To address some of these potential causes, carefully read the instructions on the packaging to make sure that you end up using an appropriate amount of hair styling product, giving hair a 'rest' with more casual and relaxed styles (think low messy buns in a gentle coil-style tie or hair claw, or long and loose!), using a heat protectant product such as Pro longer Multi-Benefit Cream, and thoroughly washing out product buildup with a nourishing, cleansing product like the Scalp Advanced Anti Oiliness Shampoo.

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