L’Oréal Professionnel Metal Detox - Hair Care Grounded in Science
Inaccurate colour results following a colouring or lightening service, fast colour fading and dulling or altered tone with subsequent washes can all be frustrating experiences for both clients and professional hair colourists. Research has shown that metal build up in hair follicles pre and post colouring services can contribute to these unwanted changes.
The degree to which this occurs is very dependent on geographical location, from country of residence to regional differences. High concentrations of metal in hair1 can be found in 90% of the population of certain European countries.
In response, L'Oréal Professionnel has developed the Metal Detox hair treatment protocol as part of the Serie Expert range of tailored solutions, designed to meet specific hair concerns. The innovative Metal Detox for hair leverages the properties of Glicoamine, a patented molecule with the ability to bind and remove these heavy metals in hair such as copper. Discover more details and feedback from our salon experts with infographics on the Metal Detox educational page.
The Professional Multi-step Metal Detox Hair Protocol
Metal Detox consists of a 3 step in-salon protocol used by your professional colourist during a lightening or colouring service, followed by a 2 step at-home protocol to be used under guidance from your salon stylist. Collectively, these include the Metal Detox Pre Treatment Spray, Metal Detox Shampoo, Metal Detox Conditioner and Metal Detox Mask. To discover whether you could benefit from removing and prevent metal build up in hair, ask your hair care professional at a salon near you about Metal Detox.1
1Metals concentration in hair: high > 30ppm