Discover the science behind Dia color.
Video transcript
Dia color Demi-permanent color with no ammonia.
- 6 weeks of color1.
- 3x more shine**
- Up to 70% grey coverage.
- 100% true-to-tone color.
- Up to 84% natural-origin ingredients***.
*Instrumental test after application of cream + developer, after the equivalent of 6 weeks shampoos
**Instrumental test after application of the cream + developer vs uncoloured hair
***We consider an ingredient to be of natural origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source.
1 Consumer & instrumental tests.
2 Instrumental test.
3 Maximum % of naturality across all shades of the range, with at least 84%.
THE TECH
The end of dull hair is here.
[Melanin Gap Filler Technology]
1 Maximum % of naturality across all shades of the range, with at least 84%.
2 Instrumental
THE SCIENCE
Reverse melanin loss effects for 6 weeks of gloss color.
SUSTAINABILITY
Dia color for the future.
¹Vs. Dia Richesse
Co-developed with pros.
Video transcript
My Hair [iD] Professional color consultation.
My Hair [iD] is a personalized color consultation tool featuring both iNOA & Dia color.
Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.
Start the experience now:
All you need to know about Dia color.
Video transcript
Let’s see it from you!
Post your hair looks and insights with #Diacolor on Instagram & Tiktok!
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro.
