Cleanse 1
[Keratin Alpha Sleek] Professional sulfate free shampoo for long-lasting smoothness, frizz & volume control.
Gently cleanses hair while smoothing.
NEW
Keratin Alpha Sleek.
Transform hair for 2 weeks of smooth, frizz control.1
1 Instrumental tests after 4 applications of routine Shampoo + Smooth Transformer + Serum.
*Consumer test after 4 applications of the routine on 67 consumers.
INNOVATION
Keratin Alpha Sleek.
Transform hair for 2 weeks of smooth, frizz control.1
1 Instrumental tests after 4 applications of routine Shampoo + Smooth Transformer + Serum.
*Consumer test after 4 applications of the routine on 67 consumers.
PERFORMANCE
2 weeks of smooth frizz, control1.
Cut daily styling time in half1.
5x smoother hair2.
2x less frizz1.
1 Instrumental test after 4 applications of the routine Shampoo + Smooth Transformer + Serum.
2 Instrumental tests with Smooth Transformer.
THE TECH
Keratin Alpha-shaper + amino acid chains.
Smoothing hair by acting at Keratin Alpha level to smooth the fiber, and to control frizz and volume.
It delivers long-lasting, lively smoothness with natural movement, while preserving fiber integrity.
THE SCIENCE
What is Keratin Alpha?
It is the primary protein that forms the very core structure of your hair, residing at the deepest level of the fiber. It is the building block that dictates each strand’s shape, strength, and elasticity.
THE SCIENCE
Why does Keratin Alpha determine hair outer shape?
Alpha-keratin is the fundamental structural protein that forms the hair. Its internal helical arrangement, along with the extensive network of bonds within the hair's cortex, dictates the strand's overall geometry, and ultimately determines if hair appears straight, wavy, or curly.
PATENTED SMOOTHING TECHNOLOGY
Why Keratin Alpha Sleek is an haircare innovation?
Keratin Alpha Sleek range has been formulated with stylists for all those who want to reduce frizz, improve smoothness, and keep hair straighter and softer, with results that last. In fact, while other at-home smoothing treatments only act on the surface of the hair for temporary result, Keratin Alpha Sleek transforms hair at Keratin Alpha level, for 2 weeks of smooth, frizz & volume control, ensuring daily styling in half the time. It is suitable for all hair types.
KERATIN ALPHA SLEEK
Smooth Transformer.
- Transform hair for 2 weeks of smooth, frizz control1
- 2 X less frizz2
- 5X smoother hair2
- 77% Shinier hair2
1 Consumer test after 4 applications of the routine on 67 consumers
2 Instrumental test after application of Smooth Transformer
Your professional Keratin Alpha Sleek anti-frizz routine.
Ready to get #AlphaSleeked?
Share your #HairTransformation with Keratin Alpha Sleek with the #AlphaSleeked challenge on social media.
