Lock in your day 1 color vibrancy for up to 100 days¹.

Colour-treated hair has undergone permanent colour treatment and is chemically altered. The hair cuticle has been opened up to allow dye to penetrate the hair and deposit permanent hair colour.

Vitamino Color and Vitamino Color Spectrum are professional colour-care ranges with different formulas and benefit focuses. Vitamino Color shampoo with resveratrol and Vitamino Color conditioner for coloured hair help protect colour from fading and the hair fibre from damage. Vitamino Color Spectrum is formulated with ferulic acid and citric acid and is designed to help maintain five dimensions of colour: shine, saturation, contrast, tone and brightness.

Coloured hair holds its vibrancy longest when the routine around it is gentle. Wash less frequently and use a colour-safe shampoo that cleanses without stripping tone, then condition after every wash to keep the fibre soft and nourished. Apply a heat protectant before styling and work at a lower temperature. Between salon visits, a professional colour care routine helps defend hair against the everyday factors that dull colour, including frequent washing, heat styling and UV exposure.

Look for a colour protection shampoo and conditioner formulated for coloured hair. Choose a sulphate-free shampoo that cleanses gently and helps maintain vibrant-looking colour. When deciding what conditioner to use after dyeing hair, select a colour-safe formula that conditions the hair and follow the on-pack directions.