Style & Colour Trophy

1st online contest inviting both the pros & the CGI artists to embrace the virtual world to unlock their creativity.

Longest running pro competition created in 1954, 105 000 candidacies in 2023 across 35 countries. 

Latest haircolor innovations.

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Dia Color

New in salon! Demi-permanent color with no ammonia. 

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iNOA Black Abyss

Immersion into a surreal palette of pro-recipes for deepest blacks with a hint of color results.

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Dia Light

Discover the new 2 beige iridescent pearl shades and the 3 new cool pearl shades.

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Majirel

A true-to-tone palette, highly concentrated in caring Ionène G.