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Tone-on-tone hair colour

Ammonia Free


  • Perfect coverage suitable for those with less than 70% white hair.


  • Up to 6 weeks


  • Up to 1.5 levels tailored intensity.


  • Depending on the service provided by your professional hairdresser total service time may vary.

Illuminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch.

Hair Color Product Result Image

69 shades available

  • hair color shade 3
  • hair color shade 4
  • hair color shade 415
  • hair color shade 5
  • haircolor_shade_6
  • haircolor_shade_7
  1. 1


    at home 2 Min

    Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.

  2. 2


    at home 2-3 Mins

    Distribute evenly throughout shampooed and towel-dried hair. Leave on for 2-3 minutes, then rinse thoroughly.

  3. 3


    at home

    Spray on cleansed, towel-dried or dry hair. Don’t rinse it, style as usual.

  1. 1
  2. 2
  3. 3
Diarichesse Dia

Ammonia Free

Dia Richesse

Get a diagnosis for Dia Richesse at your nearest hairdresser

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