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The science of colour correction #CHROMACREME

Chroma Crème Purple Dye Shampoo
Chroma Crème Purple Dye Shampoo Texture

Discover NEW Chroma Crème: tailored colour correcting shampoo. Exclusive technology: professional tailored dyes to neutralise unwanted warm reflects, now in the most caring L'Oréal Professionnel formula.

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Chroma Crème Purple Dye Shampoo Before and After

The new generation of Steampod only by L'Oréal Professionnel STEAMPOD 3.0

L'Oréal Professionel Steampod
L'Oréal Professionel Steampod
L'Oréal Professionel Steampod
L'Oréal Professionel Steampod

The new generation of Steampod is here.

DISCOVER STEAMPOD 3.0
L'Oréal Professionel Steampod

A scientific breakthrough FOR PRO'S BY PRO'S

Metal inside the hair fibre creates the risk of breakage & unreliable colour results when interacting with oxydant during colour, balayage & lightening. Metal Detox neutralises metals inside the hair fibres for 87% less breakage risk* and 100% reliable colour results**. *Instrumental test, after application of Pre treatment + technical procedure + Shampoo + Mask. ** Optimised colour uptake with no impact on lift.

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NEW PACK. PLAY WITH IT.

We've changed everything except the iconic formula. MAJIREL

Same iconic formula. New responsible pack. And introducing New Majirel Cool Inforced, 7 new shades boosted in cool reflects with up to 6 weeks neutralisation*. *Instrumental test

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#GLAMTEAM

Handpicked by  Our expert

Adam Reem Hairdresser Photo
Adam Reem Hairdresser Photo

ADAM REED

Salon owner
@ADAMREEDHAIR

Pli heat activated setting spray is probably my ALL TIME favourite product. I love the versatility of Pli and the incredible finish that it gives; double up on application in the root area for extra volume.

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Our BestStyling Picks

*Instrumental test vs L’Oréal Professionnel Lightening service without the heating tool.

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