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The science of colour correction #CHROMACREME

Chroma Crème Purple Dye Shampoo
Chroma Crème Purple Dye Shampoo Texture

Discover NEW Chroma Crème: tailored colour correcting shampoo. Exclusive technology: professional tailored dyes to neutralise unwanted warm reflects, now in the most caring L'Oréal Professionnel formula.

Chroma Crème Purple Dye Shampoo Before and After

The new generation of Steampod only by L'Oréal Professionnel STEAMPOD 3.0

L'Oréal Professionel Steampod
L'Oréal Professionel Steampod
L'Oréal Professionel Steampod
L'Oréal Professionel Steampod

The new generation of Steampod is here.

L'Oréal Professionel Steampod

A scientific breakthrough FOR PRO'S BY PRO'S

Metal inside the hair fibre creates the risk of breakage & unreliable colour results when interacting with oxydant during colour, balayage & lightening. Metal Detox neutralises metals inside the hair fibres for 87% less breakage risk* and 100% reliable colour results**. *Instrumental test, after application of Pre treatment + technical procedure + Shampoo + Mask. ** Optimised colour uptake with no impact on lift.



We've changed everything except the iconic formula. MAJIREL

Same iconic formula. New responsible pack. And introducing New Majirel Cool Inforced, 7 new shades boosted in cool reflects with up to 6 weeks neutralisation*. *Instrumental test

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Handpicked by  Our expert

Adam Reem Hairdresser Photo
Adam Reem Hairdresser Photo


Salon owner

Pli heat activated setting spray is probably my ALL TIME favourite product. I love the versatility of Pli and the incredible finish that it gives; double up on application in the root area for extra volume.

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Our BestStyling Picks

*Instrumental test vs L’Oréal Professionnel Lightening service without the heating tool.

Professional Hair Products & Hair Stylist Products

L'Oréal Professionnel is a leading hair brand worldwide selling hair products exclusively in salons. With a mission of delivering the most innovative hair stylist products, L'Oréal Professionnel is committed to meeting the demands of hair experts to achieve the best performance and the best results. Our professional hair products include hair care, hair styling & hair colour.

Our professional range have all your hair product needs covered with shampoos, conditioners and hair treatments. Our innovative salon hair products are formulated specifically for an array of hair concerns like damaged hair, blonde hair and coloured hair. Discover our groundbreaking Metal Detox hair care protocol for all types of damaged hair. This patented, game changing in-salon and at-home hair protocol will transform your colour service and the health of your hair. Check out our professional hair care now.

L'Oréal Professionnel hair colour products are made for salon pros and include lighteners, permanent colours and semi-permanent colours. For innovative hair lightening solutions, explore the Blond Studio range. For rich, permanent hair colour with perfect coverage, discover the Majirel hair colour range. Whether it be a bold crimson red, or a clean blonde, L'Oreal Professionnel will suit all of your professional hair colour needs.

Create a look that is destined for the runway with L'Oréal Professionnels range of professional hair styling products including hair sprays, creams and heat styling tools. Bring your hairstyle to the next level with our groundbreaking hair straightener, Steampod 3.0. This steam hair straightener styles your hair with less heat, less frizz and less damage. Or check out the Techni.ART range full of hair sprays, mousses and professional styling products to tame, mould and perfect hair. Get a look perfect for the runway with L'Oréal Professionnel's professional hair styling products.

Need inspiration or advice? Explore our Hair Blog full of the best tips and tricks when it comes to hair care advice, hair colour advice and hair styling advice.

Discover what L'Oréal Professionnel's salon hair products has to offer.

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